Search Engine Optimization (SEO) is the practice of managing the website so that it will naturally achieve top search engine rankings for specific keywords that best represent your products and services.

The  major search engines like Google use algorithms based on which the sites are listed when someone searches for a keyword or string of words. SEO is the tool to elevate position of your website in organic / unpaid search results.

Here are some of the steps which are followed for SEO:

1) Audit your site for search performance and analyse the results

2) Check content for its suitability for the relevant keywords

3) Suggest changes if any for landing pages as they are the first point of interaction with your prospects.

4) Use of appropriate keywords in the content

5) Use of appropriate alt tags with images

6) Regular updation of content

Also we recommend site should be responsive and mobile friendly.